Healthcare marketing, built for your specialty
A family choosing a dentist and a patient choosing a spine surgeon do not search, ask or book the same way. We get you found, answer every patient and fill your schedule the way your specialty works.
15 min · no commitment · HIPAA-compliant
51 specialties
Find your specialty
Each page shows what your patients search for, what they ask when they call, and how we turn that into visits on your schedule.
Orthopedics, spine and joints
6 specialties-
Orthopedics
Orthopedics mixes referrals, direct-access patients and insurance rules that change through the year.
Orthopedic marketing
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Spine surgery
Spine patients are cautious, well-researched and often sent by other doctors.
Spine surgery marketing
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Sports medicine
Athletes want speed, and parents choose for the whole team.
Sports medicine marketing
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Rheumatology
Patients wait months for answers, so the practice that reaches them first earns years of care.
Rheumatology marketing
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Podiatry
Quick problems and long-term care both matter, and many patients are on Medicare.
Podiatry marketing
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Regenerative medicine
Self-pay patients, skeptical searchers and real regulatory limits.
Regenerative medicine marketing
Surgery
4 specialties-
General surgery
Referrals drive volume, but more patients now research and choose on their own.
General surgery marketing
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Colorectal surgery
Patients delay because of embarrassment, so privacy and tone bring them in.
Colorectal surgery marketing
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Bariatric surgery
The path to surgery has many steps, and every step is a place to lose a patient.
Bariatric surgery marketing
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Neurosurgery
The first visit is only useful with imaging, and many patients come for a second opinion.
Neurosurgery marketing
Heart, vessels and lungs
6 specialties-
Cardiology
Most new heart patients arrive through a referral or a symptom search, and the hospital system is always on page one.
Cardiology marketing
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Vascular surgery
Many patients do not know their symptom is vascular, so pages have to meet them at the symptom.
Vascular surgery marketing
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Vein clinics
Coverage decides most bookings, and treatment often takes several visits.
Vein clinic marketing
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Interventional radiology
Many patients do not know IR exists, so they have to find you directly.
Interventional radiology marketing
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Pulmonology
Testing and visits belong together, and many patients are on Medicare.
Pulmonology marketing
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Sleep medicine
Cheap online tests compete for the same patients, so a fast, clear answer matters.
Sleep medicine marketing
Brain, nerves, pain and rehab
5 specialties-
Neurology
Demand is high and waits are long, so the practice that answers first gets the patient.
Neurology marketing
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Pain management
Pain practices rely on referrals, insurance rules and careful wording.
Pain management marketing
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Physiatry (PM&R)
Patients search for what you do, not for your specialty’s name.
Physiatry marketing
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Physical therapy
Physician referrals, direct-access rules and patients who stop halfway all shape how a PT clinic grows.
Physical therapy marketing
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Chiropractic
Chiropractic lives on local search, reviews and patients finishing their plan.
Chiropractic marketing
Digestive, kidney, urology and hormones
4 specialties-
Gastroenterology
Screening demand is steady, but it goes to whoever is easiest to book.
Gastroenterology marketing
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Urology
Many urology patients research privately before they ever pick up the phone.
Urology marketing
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Nephrology
Patients are older, referrals drive volume, and families often make the call.
Nephrology marketing
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Endocrinology
Waits are long, so speed on the referral decides who gets the patient.
Endocrinology marketing
Women’s health and fertility
2 specialties
Eye, ear and allergy
4 specialties-
Eye care
Vision plans, medical insurance and elective surgery all run through one front desk.
Eye care marketing
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ENT
ENT spans kids and adults, office visits and the OR, so booking has to be precise.
ENT marketing
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Audiology
Long decision times, mixed coverage and new over-the-counter rules shape the market.
Audiology marketing
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Allergy and immunology
Demand is seasonal and prep matters, so speed and clear instructions decide the visit.
Allergy marketing
Cancer care
1 specialties
Mental health
3 specialties-
Psychiatry
Demand is high, but people only reach out once, so the first reply decides it.
Psychiatry marketing
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Therapists and mental health
Confidentiality, insurance panels and clinician fit decide whether a new client books.
Therapist marketing
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Addiction treatment
Advertising limits, strict confidentiality and broker sites shape how a program can be found.
Addiction treatment marketing
Dental and oral surgery
7 specialties-
Dental
Dental demand follows insurance calendars, emergencies and a few strict advertising rules.
Dental marketing
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Orthodontics
Orthodontics runs on the school calendar, on family budgets and on referrals from general dentists.
Orthodontic marketing
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Dental implants
Full-arch cases are high value, mostly self-pay and slow to decide.
Dental implant marketing
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Oral surgery
You market to patients and to the dentists who refer them, at the same time.
Oral surgery marketing
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Periodontics
Patients delay treatment, so follow-up is half the work.
Periodontics marketing
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Endodontics
Patients come in pain, and dentists refer to whoever responds fastest.
Endodontics marketing
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Prosthodontics
Cases are large and decisions are slow, so trust and follow-up decide them.
Prosthodontics marketing
Aesthetics and wellness
6 specialties-
Plastic surgery
Elective surgery is cash-pay, slow to decide and closely watched by regulators.
Plastic surgery marketing
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Dermatology
Insurance-based clinic visits and cash-pay cosmetic care need different marketing.
Dermatology marketing
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Med spa
Repeat visits, cash payment and tight advertising rules shape everything a med spa does online.
Med spa marketing
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Hair restoration
Patients are private, cash-pay and slow to decide.
Hair restoration marketing
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Weight loss
Weight loss ads face some of the strictest rules in healthcare.
Weight loss clinic marketing
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Functional medicine
These patients research for a long time, often pay out of pocket and need to trust you before they commit.
Functional medicine marketing
Other care
3 specialties-
Urgent care
Proximity, hours and reviews decide most urgent care visits, and demand swings with the season.
Urgent care marketing
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Surrogacy
Two audiences, long timelines and laws that change at the state line.
Surrogacy agency marketing
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Assisted living
Families decide together, often in a hurry, and many first find you through a placement service.
Assisted living marketing
- Don’t see your specialty? The work is the same for every practice: get found, answer every patient, fill the schedule. On a 15-minute call we show you how it applies to yours. Book a call
Results across specialties
Ophthalmology · Minnesota 14× more clicks from Google
A cataract & LASIK practice in Minnesota went from 4,092 to 58,979 Google clicks a month between June 2025 and September 2026.
4,092Jun 202558,979Sep 202614×Growth
Read customer case 40× more clicks from Google in under a year
Cardiology · Miami
319Oct 202512,887Sep 202640×Growth
Read customer case 8.7× more clicks from Google in three months
Integrative medicine · Los Angeles
179Jun 20261,564Sep 20268.7×Growth
Read customer case See where your patients go instead
1,513 practices checked in our latest benchmark 
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Questions
Questions practice owners ask
Do you work with my specialty?
Tely works with 51 specialties today, from orthopedics, cardiology, gastroenterology and neurology to dental, OB-GYN and plastic surgery, at practices with one location up to ten. If yours is not listed, book a call: the work is the same, the details change.
What changes from one specialty to the next?
The searches patients type, the questions they ask on the phone, the insurance or self-pay rules, and what your board or the ad platforms allow you to say. Each specialty page shows how we handle those for practices like yours.
What stays the same for every practice?
The three jobs: get found on Google, Maps and ChatGPT, answer every call and chat day or night, and put the visit on your schedule with intake done. You see which source booked which patient.
Where should I start?
With your free practice report. It shows where you show up for your specialty and city, who shows up instead, and what to fix first.
