Tely Health for orthopedic practices

Orthopedic marketing that fills your surgeons’ clinic days

We get your practice found for knee, hip, shoulder and sports injuries on Google, Maps and ChatGPT, answer every call and chat, check insurance and book the visit with the right surgeon.

15 min · no commitment · HIPAA-compliant

Trusted by hundreds of
healthcare practices:

Where your patients look

How orthopedic patients find a surgeon, and where you lose them

Orthopedic patients usually start with a symptom, not a surgeon: knee pain on the stairs, a shoulder that will not lift. They search, ask ChatGPT whether it needs surgery, then check whether you take their plan.

They search Google and Maps

  • “orthopedic doctor near me”
  • “knee pain when walking”
  • “ACL surgeon near me”
  • “orthopedic urgent care”

Where you lose themPatients search their symptom first. Without condition pages, your surgeons are invisible until a referral arrives.

They ask ChatGPT

  • “Do I need surgery for a torn meniscus?”
  • “Who is the best shoulder surgeon near me?”
  • “What is recovery like after a hip replacement?”

Where you lose themChatGPT answers “do I need surgery” with the practices it can read. Your expertise has to be on the page to be quoted.

They call or message you

  • “Do I need a referral?”
  • “Do you take my insurance?”
  • “Can I be seen this week?”

Where you lose themReferral and insurance questions jam the phones, and patients who wait on hold call the hospital system instead.

WHAT WE DO

One team gets orthopedic patients to find you, answers them and books them

01 · Get found

Show up for the symptom, not just the surgery

We write pages around what patients feel and search, such as meniscus tears, rotator cuff pain and hip arthritis, plus a profile for each surgeon. Each clinic gets a complete Maps listing, and sports-injury ads run where your market supports them.

Auto
ChatGPT

https://buckeye-orthopedic-institute.com/ +1
Buckeye Orthopedic Institute

Rachel Donovan, MD

Orthopedic Surgeon, Joint Replacement

Knee & Hip Replacement
Example

02 · Answer every patient

Route each caller to the right subspecialty

Callers ask whether they need a referral, whether you take their plan and how soon they can be seen. The AI front desk asks about the body part and the injury, then books with the surgeon you assign. Post-op questions go to your clinical team.

Answer a call
My knee pain is constant. Do you take my insurance for an evaluation?

Your appointment is booked

You're all set with Rachel Donovan, MD

12 June | 12:00 PM

Orthopedic Evaluation

Add to calendar
Example

03 · Fill your schedule

Clinic days filled with the right visits

Visits land in your scheduler with insurance checked and any referral or imaging noted. Patients who stall waiting on an MRI or a referral get reminders, so a promising case does not drift to the hospital system down the road.

Your scheduler
Tely AI booked an appointment13:56
12 June | 12:00 PM
New patient
Details
Example
Orthopedic marketing

What sets orthopedic marketing apart

Orthopedics mixes referrals, direct-access patients and insurance rules that change through the year.

Deductibles shape the calendar

Many patients push elective joint surgery to late in the year after meeting their deductible, then go quiet in January when it resets. Follow-up and content timed to that cycle keeps clinic schedules steadier.

Referrals and direct searches both count

Primary care doctors, physical therapists and urgent care clinics send many patients, while others search on their own. Both paths need tracking, so you know which source fills which surgeon’s clinic.

Prior authorization and imaging

Commercial and Medicare Advantage plans often need prior authorization for MRI and surgery. Collecting plan and imaging details at booking saves your team calls and avoids visits that cannot move forward.

Results from practices on Tely

Results practices on Tely have published, with the specialty named on each card.

Regenerative orthopedics · Bay Area

A regenerative orthopedics clinic: 27× more clicks from Google

From 311 to 8,547 Google clicks a month between January and September 2026, measured in Google Search Console.

311Jan 20268,547Sep 202627×Growth
Read customer case

A pain medicine practice: 13× more clicks in five months

Pain medicine · Northeast Florida

227Apr 20262,979Sep 202613×Growth
Read customer case

An independent cardiology practice: 40× more clicks from Google

Cardiology · Miami

319Oct 202512,887Sep 202640×Growth
Read customer case

Read customers’ cases →

See where your practice is losing orthopedic patients

1,513 practices checked in our latest benchmark

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Integrations & security

Books directly into your EHR.
Learns & improves
from outcomes.

  • HIPAA-compliant · BAA signed with every practice
  • AES-256 at rest · TLS 1.3 in transit
  • Role-based access · every action logged
Questions

Questions orthopedic practice owners ask

What does an orthopedic practice get from Tely?

Symptom and condition pages, surgeon profiles, local SEO for each clinic, AI search visibility and ads. Then calls and chats are answered, insurance and referral needs are checked, and the visit is booked with the right surgeon.

Can patients be booked by body part and subspecialty?

Yes. You tell us which surgeons see knees, shoulders, hands, spines and sports injuries. The AI front desk asks a few questions and books with the right person or clinic, using your visit types.

How do you handle referrals from primary care and PT?

Each referral is logged with its source, the patient is called and offered a time, and the referring office is told when the patient is booked and seen. You also see which referrers send the most patients.

Can an independent group compete with the hospital system?

Often, yes. Patients search symptoms before they choose a system, and clear condition pages and a strong Maps presence put you in front of them first. An independent cardiology practice in Miami on Tely went from 319 to 12,887 Google clicks a month in under a year.

Do you handle post-operative calls?

No clinical advice is given. Post-op and medication questions go straight to your clinical team the way you set it up, and the caller is told when to expect a reply.

Does it book into our EHR?

Yes. Tely books into Epic, athenahealth and other systems where an integration is available, or sends the booked visit to your schedulers to confirm.

Ready for more orthopedic patients, booked?

A 15-minute call about your practice, your market and what we would do first.

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15 min · no commitment · HIPAA-compliant · works with your EHR

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