Tely Health for eye care practices

Eye care marketing for optometry and ophthalmology practices

We get your practice found on Google, Maps and ChatGPT for exams, contacts, LASIK and cataract surgery, answer every call and chat, check vision plans and book the visit.

15 min · no commitment · HIPAA-compliant

Trusted by hundreds of
healthcare practices:

Where your patients look

Where eye care patients look, and where you lose them

Eye care patients split three ways: routine exam seekers checking vision plans, contact lens wearers with an urgent problem, and LASIK or cataract candidates who research surgeons for weeks before they call.

They search Google and Maps

  • “eye doctor near me”
  • “eye exam that takes VSP”
  • “LASIK cost”
  • “cataract surgeon near me”

Where you lose themExam searches go to chains and the practices with complete Maps profiles. Surgical searches go to whoever has the deepest procedure pages.

They ask ChatGPT

  • “Am I a good candidate for LASIK?”
  • “Which cataract surgeon near me offers premium lenses?”
  • “Where can I get an eye exam this week?”

Where you lose themChatGPT compares surgeons on what it can read: procedures, lenses, technology, reviews. Missing pages mean missing from the answer.

They call or message you

  • “Do you take my vision plan?”
  • “Can I come in today? My contact tore.”
  • “How soon can I get a LASIK consultation?”

Where you lose themVision plan questions tie up the front desk, and after-hours calls go to voicemail. Both lose patients to the next practice.

WHAT WE DO

One team gets eye care patients to find you, answers them and books them

01 · Get found

Rank for exams, LASIK and cataract surgery

Optometry pages cover exams, contacts, dry eye and myopia control; surgical pages cover LASIK, cataract, premium lenses and glaucoma. Each location gets a complete Google listing. ChatGPT reads your lens and technology pages when patients ask which surgeon to see.

Auto
ChatGPT

https://north-star-eye-center.com/ +1
North Star Eye Center

Emily Sandberg, MD

Board-Certified Ophthalmologist

LASIK & Cataract Surgery
Example

02 · Answer every patient

Vision plan and surgery questions answered

The AI front desk tells callers whether you take VSP, EyeMed or their medical plan, explains self-pay options for LASIK and premium lenses, and books. Sudden vision loss, flashes, curtains or eye injuries are told to seek urgent care and passed to your on-call doctor.

Answer a call
Am I a candidate for LASIK?

Your appointment is booked

You're all set with Emily Sandberg, MD

12 June | 12:00 PM

LASIK Consultation

Add to calendar
Example

03 · Fill your schedule

Exams and surgical consults on the schedule

Exams and consults land in your EHR with vision or medical coverage verified. Annual exam recalls go out on time, contact lens reorder reminders follow, and LASIK candidates who are still deciding get spaced follow-up until they book.

Your EHR
Tely AI booked an appointment13:56
12 June | 12:00 PM
New patient
Details
Example
Eye care marketing

What sets eye care marketing apart

Vision plans, medical insurance and elective surgery all run through one front desk.

Vision plans versus medical insurance

A routine exam bills the vision plan, while dry eye, glaucoma or cataracts bill medical insurance. Patients rarely know the difference. Clear pages and a front desk that explains it prevent confused calls and surprise bills.

Surgical patients research for weeks

LASIK and cataract patients compare surgeons, lens options and technology before they call. Deep procedure pages and clear surgeon credentials are what Google ranks and what ChatGPT quotes.

Optometrists refer the surgery

Many cataract and retina patients come from optometrist referrals. Booking them quickly and keeping the referring doctor updated protects a referral stream that is hard to rebuild.

Results from practices on Tely

Three eye care groups on Tely. Clicks from Google, measured in Google Search Console.

Ophthalmology · Minnesota

A cataract & LASIK practice: 14× more clicks from Google

From 4,092 to 58,979 Google clicks a month between June 2025 and September 2026, measured in Google Search Console.

4,092Jun 202558,979Sep 202614×Growth
Read customer case

An eye surgery practice: 8.7× more clicks from Google

Eye surgery · Central Coast, CA

2,316Dec 202520,057Sep 20268.7×Growth
Read customer case

A cataract & LASIK practice: 3.2× more clicks from Google

Cataract & LASIK · Inland Empire, CA

6,313Dec 202519,951Sep 20263.2×Growth
Read customer case

Read customers’ cases →

See where your practice is losing eye care patients

1,513 practices checked in our latest benchmark

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Integrations & security

Books directly into your EHR.
Learns & improves
from outcomes.

  • HIPAA-compliant · BAA signed with every practice
  • AES-256 at rest · TLS 1.3 in transit
  • Role-based access · every action logged
Questions

Questions eye care practice owners ask

What does eye care marketing with Tely include?

Optometry marketing and ophthalmology marketing run together: exam and procedure pages, SEO and AI search visibility, Google and Meta ads and Google Business Profile for every location. Then calls and chats are answered, coverage checked and the exam or consult booked.

What results have eye care practices seen?

A cataract & LASIK practice in Minnesota went from 4,092 to 58,979 Google clicks a month between June 2025 and September 2026. An eye surgery practice on California’s Central Coast grew 8.7× and a cataract & LASIK practice in the Inland Empire 3.2× in Google clicks between December 2025 and September 2026.

Do you do optometrist SEO as well as surgical marketing?

Yes. Optometry pages focus on exams, contacts, dry eye and myopia control. Ophthalmology pages focus on LASIK, cataract, premium lenses and glaucoma. Each has its own pages, ads and follow-up.

Can the AI front desk check vision plans?

Yes. It checks vision and medical coverage before booking, explains self-pay options for LASIK and premium lenses, and puts the visit on your schedule.

How are urgent eye symptoms handled?

The AI does not assess symptoms. Sudden vision loss, flashes and floaters or an eye injury trigger your urgent instructions, and the call goes to your on-call doctor right away.

Can you market several clinics under one group?

Yes. Each clinic in the group keeps its own Google listing, location page and phone routing, and results are reported per clinic, so you can see which office needs attention.

Ready for more eye care patients, booked?

A 15-minute call about your practice, your market and what we would do first.

Book a call

15 min · no commitment · HIPAA-compliant · works with your EHR

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