Therapist website design

Therapist website design that feels safe to reach out from

A calm, private website for your therapy practice: a page for every clinician, the issues and modalities you treat, the plans you take and an inquiry form that never exposes what someone shares. Live in about a week, and yours to keep.

15 min · no commitment · HIPAA-compliant

The problem

Most therapy websites ask a nervous person to do too much

Someone looking for a therapist has often put it off for weeks. They arrive late at night, unsure who to pick, and want to know three things: does this person treat what I am going through, do they take my insurance, and is there an opening.

Many therapy websites answer with a long welcome paragraph, one group photo and a contact form that goes to a shared inbox. The person closes the tab and goes back to a directory.

  • Clinicians listed by name only, not by what they treat
  • No word on insurance, fees or openings
  • A contact form that emails sensitive details in plain text
How patients search

What a new client looks for on a therapist website

Fit, practicalities and safety. A good site answers all three before asking for anything.

Fit: who treats what I am dealing with

  • “therapist for anxiety”
  • “EMDR therapist”
  • “couples counseling”
  • “therapist for teens”

Where you lose themOne shared bio page gives no way to tell clinicians apart. A page per clinician with issues, modalities and ages served does.

Practicalities: can I actually go

  • “takes Aetna”
  • “telehealth in my state”
  • “evening appointments”
  • “sliding scale”

Where you lose themInsurance, fees and availability hidden until the first call. People who cannot tell move on to a directory that shows them.

Safety: is this private

  • “is my message confidential”
  • “what happens at the first session”
  • “crisis help”

Where you lose themA generic form with no word on privacy, and no crisis line, reads as unsafe to someone in a hard week.

How it works

01 · Structure

Built around how people choose a therapist

Each clinician gets a page with what they treat, their approach, ages served, insurance and telehealth states. Issue and modality pages link to the clinicians who do that work, so a visitor can go from “anxiety” to the right person in two taps.

02 · Write

Warm, plain words, written with your clinicians

We draft bios and issue pages from short interviews with your team, in a calm voice with no clinical jargon. Every page carries 988 in the footer, a Good Faith Estimate notice for self-pay clients and no client testimonials.

03 · Reach out

A private first step that ends in an intake

The inquiry form asks only what intake needs, never clinical detail, and is encrypted rather than emailed. After hours, the AI front desk replies kindly, checks schedule and insurance, and books the intake with a clinician who fits.

What’s included

What our therapist website design includes

Design, writing, intake and upkeep for your practice. The site and content are yours.

A calm, custom design

Your practice’s own look and real photos of your space, not a template many practices share.

Clinician pages with filters

Issues, modalities, ages, insurance and telehealth states for every clinician.

Issue and modality pages

Anxiety, trauma, couples work, teens, EMDR, CBT and more, written in plain language.

Private inquiry and intake

Encrypted forms that ask only what intake needs, never sent as plain email.

Insurance and fees page

Which plans each clinician takes, how superbills work and a Good Faith Estimate notice.

Updates made for you

New clinician, new opening, new plan: send a note and it is live.

Therapist website design, specifically

What a therapy practice website has to get right

Privacy, ethics rules and one federal notice shape a therapist website more than design trends do.

Privacy first, analytics second

A person searching for help should never be tracked by an ad pixel on an intake form or an issue page. We keep advertising tags off those pages, store inquiries encrypted, and keep text and email previews neutral.

No client testimonials

The APA and ACA ethics codes, and many state licensing boards, bar therapists from soliciting testimonials from current clients. So we show your clinicians’ training, approach and the issues they treat instead of client quotes.

The Good Faith Estimate notice

Under the No Surprises Act, uninsured and self-pay clients must be told they can get a Good Faith Estimate of expected charges. We put a clear notice on your fees page and in the intake flow, in the wording you approve.

Results from practices on Tely

We have not published a therapy case yet. These are published results from other specialties, each labelled. The couples and family therapy practice above runs on a site we built; it is not a results case.

Integrative medicine · Los Angeles

8.7× more clicks from Google in three months

An integrative medicine practice in Los Angeles went from 179 to 1,564 Google clicks a month between June and September 2026.

179Jun 20261,564Sep 20268.7×Growth
Read customer case

40× more clicks from Google in under a year

Cardiology · Miami

319Oct 202512,887Sep 202640×Growth
Read customer case

27× more clicks from Google in eight months

Regenerative orthopedics · Bay Area

311Jan 20268,547Sep 202627×Growth
Read customer case

Read customers’ cases →

See what patients see when they look for you

1,513 practices checked in our latest benchmark

Your practice name Check my practice

Integrations & security

Books directly into your EHR.
Learns & improves
from outcomes.

  • HIPAA-compliant · BAA signed with every practice
  • AES-256 at rest · TLS 1.3 in transit
  • Role-based access · every action logged
Questions

Questions practice owners ask

What makes the best therapist websites work?

They make fit and practicalities obvious: a page for each clinician with what they treat, clear insurance and fees, telehealth states, a private way to reach out and a visible crisis line. Design matters less than those answers.

Can we see therapist website examples?

Yes. A couples and family therapy practice in New York and New Jersey runs on a site we built; it is shown above. On a call we can walk through how its clinician pages and intake work.

Should we use a therapist website template?

Templates are quick to start but look like hundreds of other practices and are hard to grow into a group practice site with filters and clinician pages. We design around your practice and make changes for you.

Can we show client testimonials?

We advise against it. Professional ethics codes and many state boards restrict soliciting testimonials from current clients. We focus pages on your clinicians’ training, approach and the issues they treat.

Is the contact form HIPAA-compliant?

Inquiries are encrypted in transit and at rest, kept out of plain email, and covered by our BAA. The form asks only what intake needs, such as concern area, schedule and insurance, never clinical detail.

How long does a therapist website take?

About a week to launch once we have your clinicians, services, insurance and photos. Bios are drafted from short interviews, and each clinician approves their page.

Want a website new clients feel safe reaching out from?

Book a 15-minute call. We look at your practice together and show you what we would fix first.

Book a call

15 min · no commitment · HIPAA-compliant · works with your EHR

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