By what they are going through
- “therapist for anxiety”
- “grief counseling”
- “postpartum depression therapist”
- “trauma therapist”
Where you lose themWithout an issue page written for that concern, Google sends the search to a directory that has one.
Therapist SEO
SEO for therapists: be found for what you treat, not just your name
Pages for every issue, modality and clinician, local SEO for each office and telehealth across your state, so people searching for help find your practice before they find a directory. Then every inquiry gets a private, fast reply.
15 min · no commitment · HIPAA-compliant
The problem
For most therapy searches, Google shows a directory first
Search “anxiety therapist near me” or “couples counseling that takes Cigna” and the first page is mostly directories. They rank because they have a page for every issue, insurer and town. Most practice sites have one services page.
So practices pay for directory listings and still compete inside them, next to dozens of other clinicians. Your own site, which could rank for the issues your team knows best, sits on page three.
- Directories outrank your own site
- One services page for twenty issues
- Telehealth clients across the state who never find you
How patients search
How people search for a therapist
Therapy searches are personal and specific. Each kind needs its own page.
By insurance and format
- “therapist that takes Aetna”
- “online therapist in New Jersey”
- “evening therapy near me”
Where you lose themInsurance and telehealth details live only on clinician profiles elsewhere, so the directory wins the search.
By approach or person
- “EMDR therapist near me”
- “Gottman couples therapist”
- “therapist for teens”
Where you lose themModalities and clinician bios are where your team stands apart, and where most sites say the least.
How it works
01 · Research
Find the searches your clinicians can own
We map the issues, modalities, ages and insurers your team works with against what people search in your area and state. Specific searches like “EMDR therapist” or “therapist for teens in Montclair” are where a practice beats a directory first.
02 · Pages
Issue, modality and clinician pages
Each issue and modality gets a calm, plain-language page linked to the clinicians who do that work. Each clinician page lists training, approach, insurance and telehealth states, with schema Google can read. No client testimonials, no outcome promises.
03 · Local and private
Local SEO, then a private reply to every inquiry
Each office gets a complete Google Business Profile, and listings agree everywhere. When the search works, inquiries are answered within minutes with neutral wording, and we report intakes booked from search.
What’s included
What our SEO for therapists includes
Search work for therapy and group practices, run monthly, with privacy built in.
Issue and modality research
What people search in your area and state, matched to what your team treats.
Issue and modality pages
Anxiety, trauma, couples, teens, EMDR, CBT and more, each linked to the right clinicians.
Clinician pages
Training, approach, ages, insurance and telehealth states, marked up for search.
Local SEO for therapists
A Google Business Profile for each staffed office, and listings that agree with each other.
Privacy-safe tracking
We measure inquiries without placing ad pixels on issue pages or forms.
Reporting in intakes
Inquiries and intakes booked from search, not just rankings.
Therapist SEO, specifically
What is different about SEO for a therapy practice
Directories, telehealth rules and privacy change how therapist SEO works.
Beat directories on specifics
Directories win broad searches like “therapist near me”. A practice wins narrower ones: a modality, an age group, an issue plus a town. We start there, then widen as pages earn trust, and keep your directory profiles consistent with your site.
Google Maps needs a real office
Google Maps lists businesses that meet clients in person, either at a staffed office or at the client’s location as a service-area business. A telehealth-only practice does neither, so it cannot have a Maps listing and ranks through pages for each state its clinicians are licensed in. Offices with in-person hours get full local SEO.
Privacy limits the usual tools
Ad platforms do not allow targeting by mental health condition, and tracking pixels on issue pages can expose what someone was reading. We measure with privacy-safe analytics, and never add testimonials, which many boards restrict.
Results from practices on Tely
We have not published a therapy case yet. These are published results from other specialties, each labelled. An integrative medicine practice in Los Angeles, where patients research long and choose carefully, is the closest fit.
Integrative medicine · Los Angeles 8.7× more clicks from Google in three months
An integrative medicine practice in Los Angeles went from 179 to 1,564 Google clicks a month between June and September 2026.
179Jun 20261,564Sep 20268.7×Growth
Read customer case 40× more clicks from Google in under a year
Cardiology · Miami
319Oct 202512,887Sep 202640×Growth
Read customer case 14× more clicks from Google
Ophthalmology · Minnesota
4,092Jun 202558,979Sep 202614×Growth
Read customer case See what patients see when they look for you
1,513 practices checked in our latest benchmark 
Your practice name
Check my practice 
Integrations & security
Books directly into your EHR.
Learns & improves
from outcomes.
HIPAA-compliant · BAA signed with every practice
AES-256 at rest · TLS 1.3 in transit
Role-based access · every action logged
Epic
Athena Health
Practice Fusion
Tebra
DrChrono
Cerner
Encrypted
Logged
BAA signed
Questions
Questions practice owners ask
What is SEO for therapists?
It is the work that makes your practice show up when someone searches for the help you offer: the issue, a modality, an age group, their insurance or a town. It means issue and clinician pages, local SEO, listings and a healthy, fast site.
Can my practice outrank therapy directories?
Often for specific searches, such as a modality, an issue in a named town or a clinician’s name, and over time for broader ones. Directories still help, and as your own site ranks more clients reach you directly.
How does local SEO for therapists work with telehealth?
Offices with in-person hours get a Google Business Profile and location pages. Google does not list online-only practices on Maps, so telehealth reaches clients through pages for each state your clinicians are licensed in.
Will SEO compromise client privacy?
No. We do not place ad tracking on issue pages or forms, inquiries are encrypted, and reports show counts, not people. Pages never name clients or use testimonials.
Do you offer SEO services for solo therapists?
We are built for group practices, where open clinician hours cost the most, but solo therapists who want a fuller caseload can work with us too.
How soon will we see results?
New issue and clinician pages are usually indexed within weeks. Steady growth in inquiries builds over a few months as pages earn trust.
