Dental ads

Dental advertising and Google Ads that book patients, not clicks

Google Ads for the dental searches that turn into visits, Meta campaigns for implants and Invisalign, and a front desk that answers every ad lead in minutes, day or night. We judge every dollar by booked appointments.

15 min · no commitment · HIPAA-compliant

The problem

Dental ads are easy to pay for and hard to turn into patients

A dental Google Ads account left on broad settings spends on searches like “free dental clinic”, “dental assistant jobs” and “how to whiten teeth at home”. The clicks are real. The patients are not.

And the leads that are real, an implant inquiry at 9 pm or a toothache call on Saturday, often wait until Monday. By then the patient has booked with whoever answered.

  • Spend on searches that never book
  • Ad leads waiting until the next business day
  • A report in clicks, not booked visits
How patients search

Three kinds of dental ad, three different patients

Dental advertising works when each campaign matches what the patient is ready to do.

Urgent: they will call now

  • “emergency dentist near me”
  • “broken tooth dentist today”
  • “tooth pain dentist open now”

Where you lose themThe call comes after hours and reaches voicemail. Urgent searches need a person or an AI answering on the first ring.

Considered: they compare offices

  • “dental implants near me”
  • “Invisalign for adults”
  • “veneers consultation”

Where you lose themThe ad lands on the homepage instead of a treatment page with steps and financing, and the lead form waits a day for a reply.

Not ready: they saw an ad on Instagram

  • “implant before and after”
  • “clear aligners vs braces”
  • “smile makeover”

Where you lose themMeta leads cool off within hours. Without a fast reply and patient follow-up, most never book.

How it works

01 · Target

Spend only where dental patients book

We build campaigns by treatment and office, set radius and hours, and add negative keywords from day one: jobs, schools, free clinics, DIY and supplies. Implants and aligners get their own budgets, apart from hygiene and emergency visits.

02 · Land

Every ad lands on a page that can book

An implant ad goes to the implant page, an emergency ad to a page with today’s slots and a tap-to-call button. Copy names what your dentists do, never a result you cannot promise, and follows your state board’s advertising rules.

03 · Answer

Ad leads answered in minutes, then counted

Calls, forms and Meta leads reach the AI front desk, which answers, explains the visit and books it. We report cost per booked visit by treatment and move budget to what fills the chair.

What’s included

What our dental advertising includes

Google Ads and PPC for dentists, Meta campaigns and the follow-up that turns leads into visits.

Google Ads for dentists

Search and call campaigns by treatment and office, with negative keywords kept current.

Meta ads for implants and aligners

Facebook and Instagram campaigns for the treatments patients research first.

Treatment landing pages

A page per campaign that answers the questions and books the visit.

Every lead answered

Calls, forms and ad leads answered within minutes by the AI front desk, 24/7.

Follow-up for considered treatment

Implant and aligner leads get patient, spaced follow-up until they book or say no.

Cost per booked visit

Reporting by treatment and office in booked appointments, not clicks.

Dental ads, specifically

What is different about advertising a dental practice

Dental PPC is a mix of urgent calls and long decisions, and both have rules.

Emergency searches are call-first

People with tooth pain call rather than fill in forms, often in the evening or at the weekend. Call ads only pay off if someone answers, so we run them during the hours your office or the AI front desk can pick up and book.

Implant decisions take weeks

An implant or full-arch patient may read for weeks and consult two offices. Ads for these treatments are judged over a longer window, and the follow-up after the first inquiry matters as much as the click.

Advertising rules still apply

Many state dental boards restrict the word “specialist”, expect claims to be verifiable and set rules for advertised fees. Ad platforms limit some health claims too. We write ads around the visit and your dentists, and you approve them first.

Results from practices on Tely

We have not published dental ad results yet. These published results come from search work, including a family dental practice, each labelled.

Family dentistry · Bay Area, CA

15× more clicks from Google in three months

A family dental practice south of San Francisco, on a new site Tely built, went from 81 to 1,196 Google clicks a month between June and September 2026.

81Jun 20261,196Sep 202615×Growth
Read customer case

40× more clicks from Google in under a year

Cardiology · Miami

319Oct 202512,887Sep 202640×Growth
Read customer case

27× more clicks from Google in eight months

Regenerative orthopedics · Bay Area

311Jan 20268,547Sep 202627×Growth
Read customer case

Read customers’ cases →

See what patients see when they look for you

1,513 practices checked in our latest benchmark

Your practice name Check my practice

Integrations & security

Books directly into your EHR.
Learns & improves
from outcomes.

  • HIPAA-compliant · BAA signed with every practice
  • AES-256 at rest · TLS 1.3 in transit
  • Role-based access · every action logged
Questions

Questions practice owners ask

Do Google Ads work for dentists?

Yes, for searches with clear intent: emergency care, implants, aligners and “dentist near me” in your area. They stop working when the account spends on broad searches or when leads are not answered quickly, so we fix both.

What does a dental PPC agency do?

It plans and runs paid search and social campaigns: keywords, negative keywords, budgets, ads, landing pages and reporting. We add the part most agencies skip: answering every lead within minutes and booking the visit.

Which treatments are worth advertising?

Usually the ones with chair time to fill and high value: implants, aligners and emergency visits. Hygiene and new patient exams can be worth it in a new office or a new location. We look at your schedule before we pick.

Can we run Meta ads for dental implants?

Yes. Facebook and Instagram work well for implants and aligners, which patients research before they search. Meta leads go cold fast, so they are answered within minutes and followed up.

How do you measure dental advertising?

In booked visits and cost per booked visit, by treatment and office. Clicks and leads are tracked too, but budget moves only on what reaches the chair.

How much should a dental office spend on ads?

It depends on your market, the treatments and how many new patients you can see. We set a starting budget with you on a call and adjust it from booked visits, not from a fixed formula.

Want ads that fill the chair?

Book a 15-minute call. We look at your practice together and show you what we would fix first.

Book a call

15 min · no commitment · HIPAA-compliant · works with your EHR

Book a call