Near me, right now
- “dentist near me”
- “emergency dentist open Saturday”
- “dentist open late near me”
Where you lose themGoogle shows three offices on the map. Wrong hours, few recent reviews or the wrong categories, and you are not one of them.
Dental SEO
SEO for dentists, counted in new patients in the chair
Local SEO that gets your office into the map pack for “dentist near me”, a page for every treatment and insurance plan you take, and a front desk that answers the calls search brings in. Built for dental offices with one to ten locations.
15 min · no commitment · HIPAA-compliant
The problem
Most dental offices rank for their own name and little else
A new patient does not search for your practice. They search “emergency dentist open Saturday”, “dentist that takes Delta Dental” or “same-day crown near me”, and Google answers with three offices on a map and a row of directories.
A dental site with one services page and an out-of-date Google listing has nothing to rank for those searches. And when it does rank, a call at 7 pm that reaches voicemail is a patient who books down the street.
- You rank for your name, not for implants or Invisalign
- Insurance directories and Zocdoc sit above you
- Nobody can say which new patients came from search
How patients search
What new dental patients type, and where they slip away
Dental searches split into three kinds. Each needs a different page, and each leaks in its own place.
Can I use my plan here?
- “dentist that takes Delta Dental”
- “MetLife dentist near me”
- “Medicaid dentist for kids”
Where you lose themInsurer directories answer this better than most practice sites. Without a page per plan, the search goes to the directory.
A treatment they want
- “dental implants near me”
- “Invisalign for adults”
- “same-day crowns”
- “teeth whitening near me”
Where you lose themHigh-value treatments are won by the office with the deepest page: candidacy, steps, recovery, financing. A one-line bullet does not rank.
How it works
01 · Map pack
Win “dentist near me” in your own neighborhood
We fix your Google Business Profile first: primary and secondary categories (General dentist, Cosmetic dentist, Emergency dental service), accurate hours, services, photos and steady review requests. Then the same name, address and phone on Yelp, Healthgrades and the insurer directories.
02 · Pages
A page for every treatment, plan and office
Implants, Invisalign, crowns, veneers, emergency visits, kids’ dentistry and sedation each get a page written for patients, with your dentists’ own approach. Every PPO you accept gets a plain page, and each office gets its own location page.
03 · Measure
Count the patients, not the clicks
Calls, forms and online bookings from search are tied to the page that brought them, and the AI front desk answers the ones that come after hours. Your report shows new patients booked from search, by treatment.
What’s included
What our dental SEO services include
Local SEO for dentists and the pages behind it, run every month by one team.
Local SEO for dentists
Google Business Profile, categories, photos and listings that agree with each other, for every office.
Treatment pages
Implants, Invisalign, crowns, veneers, emergency and pediatric care, each written for patients and kept current.
Insurance plan pages
One clear page per PPO and plan you take, so “dentist that takes my plan” lands on you.
Reviews
A review request after every visit and a reply to every review, within Google’s rules.
Technical dental SEO
Speed on a phone, Dentist and FAQ schema, internal links and accessibility fixed at the source.
Reporting in booked visits
New patients from search by treatment and office, not a list of rankings.
Dental SEO, specifically
What makes SEO for dental practices different
Dental search is local, insurance-led and shaped by a few board rules.
Proximity decides most of it
Most dental searches are made within a few miles of home or work, so the map pack matters more than the blue links below it. Each office needs its own listing, its own reviews and its own location page. One page for three offices does not rank in any of them.
The plan question comes first
For general dentistry the first search is often a plan name. Clear in-network pages win those patients. For implants, aligners and veneers, the deciding content is the steps, the recovery and how financing works, without posting fees you do not want public.
Careful with “specialist” and “best”
Many state dental boards limit who may advertise as a specialist and how credentials are stated, and outcome promises draw complaints. We write pages that describe what your dentists do, name credentials accurately, and you approve every page before it goes live.
Search results from practices on Tely
A family dental practice south of San Francisco leads here. The other cards come from other specialties, each labelled. All measured in Google Search Console.
Family dentistry · Bay Area, CA 15× more clicks from Google in three months
A family dental practice south of San Francisco, on a new site Tely built, went from 81 to 1,196 Google clicks a month between June and September 2026.
81Jun 20261,196Sep 202615×Growth
Read customer case 14× more clicks from Google
Ophthalmology · Minnesota
4,092Jun 202558,979Sep 202614×Growth
Read customer case 40× more clicks from Google in under a year
Cardiology · Miami
319Oct 202512,887Sep 202640×Growth
Read customer case See what patients see when they look for you
1,513 practices checked in our latest benchmark 
Your practice name
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Integrations & security
Books directly into your EHR.
Learns & improves
from outcomes.
HIPAA-compliant · BAA signed with every practice
AES-256 at rest · TLS 1.3 in transit
Role-based access · every action logged
Epic
Athena Health
Practice Fusion
Tebra
DrChrono
Cerner
Encrypted
Logged
BAA signed
Questions
Questions practice owners ask
What is dental SEO?
Dental SEO is the work that makes your office show up when people nearby search for a dentist, a treatment or a plan you accept. It covers your Google Business Profile, local listings, reviews, a page for each treatment and plan, and the technical health of your site.
How is local SEO for dentists different from regular SEO?
Local SEO is about the map pack: the three offices Google shows for “dentist near me”. Categories, hours, reviews, photos and distance carry most of the weight there, so we work on each office’s Google listing and location page, not only on the website.
How long does SEO for dentists take?
Google listing fixes and new reviews can move map rankings within weeks. Treatment pages usually take a few months to rank for competitive terms like implants. For comparison, a family dental practice south of San Francisco went from 81 to 1,196 Google clicks a month in three months on a new site Tely built.
Do you write the treatment pages?
Yes. We draft each page from your services and how your dentists work, in plain language for patients, and nothing goes live until you approve it. We avoid “specialist” wording and outcome promises your state board may question.
What makes a dental SEO company worth hiring?
Ask how they measure results. Rankings and traffic are easy to report. We report new patients booked from search, by treatment and office, and we answer the calls and chats search brings in so they turn into visits.
Can you do SEO for several dental offices?
Yes. Each office gets its own Google listing, location page, reviews and phone routing, so a patient sees the office nearest them.
