Chongkal Seng

Chongkal Seng is the co-founder of Tely and an inbound-marketing strategist who has spent more than 12 years turning search demand into revenue for healthcare and consumer-health brands. His work sits at the intersection of medical content, SEO, and — since 2023 — generative-engine optimization: making sure practices are the answer when patients ask Google, ChatGPT, or Perplexity about their symptoms.

Before Tely, he led growth and content programs for some of the most demanding brands in the world — Philips, Pfizer, Mars Corporation, Samsung, and Reckitt Benckiser — building editorial engines that had to satisfy medical-legal review, perform across dozens of markets, and still win competitive search categories.

That enterprise experience produced the insight Tely is built on: patients no longer start with a doctor — they start with a search box, and increasingly with an AI assistant. Practices that are invisible in those answers lose patients they never knew existed. Tely productizes the playbook he ran for global brands and puts it in the hands of independent practices.

Today his patient-acquisition systems run across 22+ specialties — cardiology, dentistry, ophthalmology, functional medicine, telehealth — generating tens of thousands of monthly patient visits and multi-million-dollar new-patient pipelines, fully autonomously. He writes about healthcare inbound marketing, AI search, and the economics of patient acquisition.